Harper joined Victoria in the Big Apple once again, this time at the upmarket Nordstrom department store
Why, one wonders, when the Beckhams are known to be dedicated parents, are they placing their young daughter centre of their latest PR campaigns?
One couldn’t help but recall their eldest son Brooklyn, 27, publicly lambasting them in January: ‘Brand Beckham comes first’ and ‘family “love” is decided by how much you post on social media, or how quickly you drop everything to show up and pose for a family photo op’.
As well as the New York excursions, this year the Beckhams were also criticised after Harper attended her mother’s fashion show in Paris during term time.
From the outside, Harper’s existence seems very far from the average teen life of homework, hobbies and sleepovers.
But I’m assured Harper is not missing out on any of her school tasks. Modern technology makes it infinitely easier for children to keep up while away from the classroom – and sources tell me the Beckhams, like other wealthy families who travel for work, make regular use of personal tutors to complement schooling.
I’m also told David and Victoria are firm parents who ‘want the best for their children’ and if that means having to put their foot down, then they will.
They also worry about Harper slightly more than her brothers. It’s hard being a young woman in the public eye, as Victoria can testify.
One friend of the Beckham family told me: ‘Of course they worry about her. There has been some chatter around the family that they once feared she would end up like Paris Hilton.
‘Harper was always going to be more stand-out than the boys. David and Victoria knew that from day one they had to protect her more than her brothers.’
Despite David and Victoria insisting they have brought their children up to be humble there’s no escaping the fact that the family is worth near on £400million
Despite David and Victoria insisting they have brought their children up to be humble and work hard, and demanding privacy on some matters, there’s no escaping the fact that the family is worth near on £400million – in large part thanks to their dedicated commercial activities.
And just as the children of doctors are more likely to become medics themselves, it seems all the Beckham children are destined to become brands, too – destined for fame and fame alone.
Everybody I’ve met who knows the couple has told me they are fantastic parents.
They also say they are ‘stuck between a rock and a hard place’ – because, as one long-standing associate regularly reminds me, ‘The children can’t have proper jobs. How on earth can one of the boys be a mechanic, or get a job in the City even? It would be impossible. The public lens would be on them too much. You can imagine the stories, “Here’s Brooklyn lifting a car bonnet”. It simply cannot happen.
‘So then you end up with these children perhaps being a bit lost. Even if they wanted to do something normal, they can’t.’
There are already claims Harper will launch her own beauty brand later this year. HIKU by Harper is said to be Korean-inspired with the ‘glass-skin’ products Gen Z and Gen A are mad for.
There is also no question that Harper is extremely marketable, with a natural look that makes her relatable. Combined with an endearing personality and a wholesome image, Harper is surely on to a winner. This potential marketability will, undoubtedly, be something that ‘momager’ Victoria is well aware of.
‘It’s now about Beckham 2.0,’ says a family associate.
I saw for myself how adorable Harper was back in 2023 when she attended her father’s Netflix documentary premiere in London. She was allowed to take a small group of her school friends to the event and I watched as they giggled and put on their lip gloss in the ladies’ toilet.
But going from experimenting with lip gloss to launching your own beauty brand seems a rather steep trajectory for a 14-year-old.
I’m told that David and Victoria take the view that they will support all their children with their chosen career paths and simply block out the criticism.