Emmy Award-winning TV personality, restaurateur, and entrepreneur Guy Fieri is expanding his footprint beyond the culinary world, officially joining LEGACY MOTOR CLUB as a strategic ownership partner.
The NASCAR Cup Series team, based in Statesville, North Carolina, announced that Fieri has become a shareholder as the organization continues its push to evolve into a modern motorsports brand with influence far beyond the racetrack.
A lifelong fan of racing, Fieri said the partnership is driven by his passion for the people, culture, and excitement surrounding motorsports.
“Motorsports and racing have always had an energy that I love—the people, the passion, the culture, the speed. LEGACY MOTOR CLUB is building something different, and I wanted to be part of it. This isn’t just about racing; it’s about creating a brand that connects with fans everywhere, from the track to the dinner table.”
LEGACY MOTOR CLUB co-owner and seven-time NASCAR Cup Series champion Jimmie Johnson welcomed Fieri to the ownership group, praising his ability to build an authentic global brand.
“Guy has built an incredible brand through authenticity and connecting with people in a real way. That’s exactly what we’re building at LEGACY. We want our impact to extend far beyond race day, and Guy’s creativity, energy, and vision make him a perfect addition to our ownership team.”
Fieri’s role will extend well beyond financial investment. The partnership will include collaborations on original content, fan engagement initiatives, and licensed merchandise that blends motorsports, food, and lifestyle culture.
LEGACY MOTOR CLUB says additional details about upcoming projects and collaborative initiatives involving Guy Fieri will be unveiled throughout the NASCAR season.
